In the Time article, "Taming the Cyclone," Micheal Sherer notes that Obama's team is facing "a news cyclone, a massive force without beginning or end that churns constantly and seems almost impervious to management. In response, Obama's advisers have had to remake the rules of presidential p.r." (18). They still use newspapers, brodcasts, and magazines to communicate their messages, but now they must create and stay on top of the latest technology; such as, websites, blogs, e-mails, facebook, Twitter, and I imagine much much more. The good news is that a lot of young kids will be getting new jobs managing all those sites. The bad news is that it's impossible to control information coming from less reliable sites. It will take an organized person, with a cool head, and a lot of techno support, to keep the endless "swirl" of communication under control and channelled through the proper sites. Information is a good thing, but sometimes too much of it is mind numbing.